How Logo Colors Can Improve Your Brand
Branding is very important to a business. It helps you catch your target customers’ attention and inform them about your business. There are many types of brands our there, some iconic, some unforgettable, and others are ordinary. Is there anything that will make your logo stand out? If you want to make your logo attractive and enticing, what colors should you use?
You should know about the psychology of colors. When people see specific colors, they begin to feel and think something. Colors provoke our emotions, thoughts, and feelings but we don’t really think about it. It can have an effect on our thinking. Each color speaks to us differently. When a business uses certain colors in their logo, it helps to communicate the philosophy of the brand.
When creating a logo, it is important to ask several questions about your business. Is your market targeting males or females? Are you going for the trendy or the classy? What ages are you targeting for your market? Is your business high-end or middle-class? These questions help your business create a logo that truly speaks to your audience. It can help solidify your brand.
Different feelings are felt with different colors. Entering a blue room will give you a different feeling from entering a yellow room. Each color will have a different thing to say to use. Here are the different colors to use in your logo and how it makes us feel and think.
Warm and cool colors are the two categories of color. Let us consider the warm colors first.
Men are attracted to the color red. Fire and passion is evoked from the color red. it can grab anyone’s attention because it speaks of urgency. It gets people pumped up because it increases heart rate.
With orange, you get a friendly, playful color. It possesses overall energy. It has a great effect on children.
If you want your logo to bring joy, happiness, warmth, and cheerfulness, then use the color yellow. if you don’t want to get distracted with the color yellow, then mix it with other colors for balance.
The cool colors are given below.
The most popular logo color is blue. It represents tranquility, peace, and maturity. You make people trust your brand if you add blue to your logo.
If your business has something to do with the outdoors, then using the color green for your logo is ideal. With green, newness is conveyed. If you see the color green, you gain peace in your heart and a desire to promote growth in our lives.
The color of luxury is purple. Your logo can be grand and distinguished with purple but with a sense of mystery to it.
Its earthy and tough-guy persona makes brown attractive to male audiences.
Black and white are neither warm nor cool. You get a powerful logo if you combine black and white with other colors.